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Today on Ride The Wave, I want to teach you how to grow your business using Facebook groups.

You can use Facebook groups to do all your advertising for free. 

I have leveraged this idea in my businesses and helped other companies to implement this strategy to increase their calendars.

Just this week, I helped one of my clients, Justin Nadeau, owner of Second Chance Home Improvement, bring in 20 new leads from one post in a local Facebook group.

And you can 10x these results by posting in 10 more groups.

It's one of the only ways to advertise for entirely free.

I currently leverage Facebook groups for a wide range of businesses, including A landscaping company, a home renovation company, an outdoor furniture company, a holiday lighting company, and more. 

You can market any product or service using Facebook Groups. 

There are groups for every hobby, job, and town, making it easy to target your ideal customer.

And the best part…

It is all Free. 

So, if your advertisement flops, there are no cons.

You may be wondering why you haven't started doing this already.

The answer is probably because few people know the secrets to successfully advertising in a Facebook Group.

Today, I will show you how I use Facebook groups to advertise for my clients and my businesses. 

If you want my help growing your business through Facebook groups, I offer a completely done-for-you service where I post your ads and find leads through Facebook groups. 

There is no risk to you as I only take a percentage of the revenue generated from the leads that turn into customers. 

Reply to this email with your business, and I will tell you exactly how to apply the framework to your business!

To advertise on Facebook groups, you follow a 2-step process. 

• Writing the advertisement

• Joining and Posting in Facebook Groups

Step 1: Writing a Facebook Group Advertisement

There is a unique formula for crafting a thriving Facebook Group advertisement.

The number one rule for these advertisements is to make the advertising not the focal point of your advertisement.

People do not like ads. 

Share your story and give people a reason to support you.

To do this:

1. Start by introducing yourself and who you are.

2. Then, talk about your business and the services you offer.

3. Tell people you are expanding your clientele.

4. Finish with a call to action.

5. MOST IMPORTANT: Add high-quality pictures

Add your best pictures from your projects/products to give social proof of your high-quality work.

I posted a complete example below that led to 20 high-quality leads that drove well over 10k in revenue from this free advertisement.

Here are three examples:

Step 2: Joining and Posting The Correct Facebook Groups

Open Facebook and click on the group's tag.

If you provide a service, search the town you service in the search bar.

Join the groups with the most significant number of members.

For example, if I lived in Franklin, Mass. If I wanted to advertise in Franklin, I would join the All About Franklin mass group.

After you click join, it will ask you a few questions regarding why you want to join the group.

Example:

Answer the questions: if I am joining groups for towns I do not live in, then I usually answer it to the best of my ability

Once accepted into these groups, you can post your advertisement.

Some groups do not allow advertising, so make sure you check out the rules before you post.

Post the advertisement and watch the results come in!

This advertising method prints money if done correctly.

Reply with your attempt at a Facebook group ad, and I will provide you with feedback and tell you what you need to improve on. 

Reply with any questions. I am here to help.

If you want my help growing your business through Facebook groups, I offer a completely done-for-you service where I post your ads and find leads through Facebook groups. 

Thanks for riding the wave with me.